Use Our Services to Speed the Creation of Marketing Qualified Leads
Significant marketing dollars and hours are spent focused on the initial acquisition of a name through
trade shows and conferences, search engine marketing, list
acquisition, referrals, cold calls, banner ads, etc. It's a non-ending
list and highly dependent on the marketing dollars available to any
given organization. We can help you with these activities, but where we
really excel is understanding how to take this initial contact and turn
it into a true marketing qualified lead that's ready for sales follow-up.
The buying cycle has changed, especially in the technology world.
Now people expect to self-serve your content and learn about your
product or service before they engage with a sales person. It is
imperative for marketing to support this new buying process. It means
that you need to deliver the right content at the right time to move
buyers along the sales process. Marketing automation can deliver the
content and track the outcomes so that sales knows when to engage with a
prospect.
We can help you with the following services:
Marketing Automation Expertise
Marketing automation tools are getting more sophisticated by the day. Yet, most marketers are only using a small subset of the capabilities. Are you missing out?
With our strategic marketing automation services, we can help you with best practices, new implementations, or updating and optimizing an existing implementation.
Email Nurturing Design and Implementation
Automated touches to your prospects and customers educates and engages them creating a powerful ongoing relationship. Are you missing out?
With our nurturing services, we can provide best practices, define, write content and implement a single drip campaign or complex nurturing programs on a project on ongoing basis.
Content Mapping and Delivery
In today's fast-paced, self-education world, content is king. Your buyers need specific content to help them move forward in their purchase decision. Are you missing the right content?
With our content services, we start with buyer personas and map them to the content that's needed throughout your unique buying process. We can also design and deliver new content.
Market Research
Market research, especially through the use of online surveys, can provide your organization with critical information - product, solution, messaging, and satisfaction. Are you missing informatiion?
With our research services, an extremely effective market research survey can be created, executed, results analyzed and a report created in as little as 4 weeks. Use internally or as new content.