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O - pine  v.  to express one's opinion openly and without fear or hesitation

 
Example of Completed or Ongoing Opine Projects:
  • Email Nurturing and Demand Generation Programs
    • Ongoing prospect nurturing program for i365, A Seagate Company where the "nurturing program cost is a rounding error in comparison to the sales results".
    • Implemented nurturing program for Mirage Networks resulting in increased website traffic and leads to sales team.
    • Created and ran a nurturing program for start-up MetaLINCS. Inside sales team depending on the regular outbound messaging and resulting prospect feedback to drive sales: "These campaigns definitely do make a difference to the outcome of our efforts". Acquired by i365, A Seagate Company. Drove tripling in website traffic.
    • At KACE Networks, Inc, program resulted in a database of over 100,000 email names with an overall opt-out rate of only 6% and improved sales cycles.
    • Monthly newsletters for i365's customers and partners continue to engage and nurture to drive new business and renewals.
  • Marketing Automation Expertise
    • Rearchitected, designed and implemented Marketo at i365, A Seagate Company
    • Marketo subcontrator to deliver QuickStarts and other consulting services
    • Provided expert marketing automation consulting to Accelrys with the merger of Symyx, conversion from Eloqua and deploment of Marketo. Assisted in out of the box design to meet Accelrys needs
    • Design and mplementation of marketing automation at KACE Networks
  • Closed loop lead/marketing and sales process definition and implementation
    • Created closed loop sales process and implemented in SalesForce for MediaTile, a start-up company. Fully documented process and provided sales training to international sales team. Took into account multi-tiered partner program.
    • Implemented closed loop lead process and telemarketing organization for VA Software's SourceForge Enterprise Edition.
    • Defined the sales prcess and implementation in Salesforce for the Chamber of Commerce Mountain View. This allowed the to track their prospects and membership in one database.
  • Market research programs
    • Implemented yearly customer survey at KACE Networks resulting in over 60% customer response rate. Results used extensively for product planning and market messaging.
    • Drove market surveys for multiple companies (confidential) used for product planning, messaging, press outreach and report creation. Worked closely with marketing teams to maintain validity of survey data but ensure company is getting the quality information they need.
  • Event Planning and Management
    • Conceived and managed initial KACE Networks Annual User Conference resulting in 25% customer attendance 1st year and more then 171% attendance growth the second year.
    • Show management with 50+ vendors and 1000 attendees for California Country Antique Show
    • Annual Sales Kickoff Meeting for 250+ sales, SEs and support personnel.
    • Reseller education program in 28 locations across the US & Canada for the Santa Cruz Operation each quarter. Different topics, demos and locations were identified and executed each quarter for 8+ quarters.
    • Customer Advisory Council across multiple market segments.
  • Channel Programs
    • Redesigned and implemented new channel architecture for 2-tier distribution program taking control of over $1M/quarter in market development funds (MDF) and resulting in exceeding $44M sales goals by over 12%.
    • Created and managed partner program that drove full eco-system for MontaVista Software, Inc.
 
Partners

Opine Consulting Partners with other companies to mutually provide additional resources on a project by project basis.

 
  • Applied Product Marketing LLC

    • Provides expert product marketing services to assist marketing and sales organizations with the strategies and tactics to move prospects to buyers. Using Persuasive Momentum, they will map the buying process for your audiences and products to create the messaging and product positioning for your success.

 
Sheila Baker, Principal



Sheila Baker is a results oriented marketing and sales executive with over 20 years experience bringing technology products to market. Her broad background including corporate, field and product marketing, operations and sales, as well as engineering positions. Her unique blend of skills allows her to see the big picture and yet execute at the detailed level to get the job done.

 
  • Sheila has extensive marketing management experience holding VP Marketing positions at such diverse companies as: KACE, VA Software (SourceForge), MontaVista Software, Magically and The Santa Cruz Operation, Inc.
  • Sheila currently hold both Salesforce Administrative Certification and Salesforce Consulting Certification. She also has expertise with multiple marketing automation tools including Marketo, Elqoua, eTrigue, Manticore Technology and Predictive Response.
  • Sheila holds an MS in Computer Information Systems from Northeastern University, Boston MA and a BS in Computer Science and Economics from the University at Albany, Albany NY.
  • The YWCA Tribute to Women in Industry Award was granted to Sheila in 2000.
  • Sheila has been a faculty member of the Silicon Valley Executive Business Program.
  • American country antiques and folk art is a large interest for Sheila. She assists her husband in marketing his two business, Baker & Co. Antiques and the California Country Antiques Show. She also enjoys designing websites that make it especially easy for antique dealers to manage the inventory on their sites without the need of any website expertise.
  • Sheila concieved and implemented Dig Antiques a search engine for country and folk art antiques, Americana, and decorative arts. In addition, Dig Antiques hosts individual antiques shops, provides resources and community forums for the country/Americana online audience. Dig Antiques - Real Stuff without the Fluff.